Brad Lawwill advises brands, agencies and other professional service organizations on negotiation strategies, strategic planning, vendor selection, operations and organizational culture.

Previously, Brad was the President and General Counsel of Pierce, an Omnicom experiential marketing agency headquartered in Portland, Maine.   Brad was handpicked by Omnicom to lead the turnaround of Pierce in 2012.  During his seven+ years as President, Pierce consistently reached its highest-ever profit margins and was routinely recognized for its award-winning work and agency culture.   Brad also served on the executive leadership team for the Omnicom Experiential Group, a collective of thirty experiential offices in twelve countries.  

Brad holds a law degree from Michigan State University College of Law and an undergraduate degree from James Madison University in Harrisonburg, Virginia.  He lives in in the beautiful seaside village of Yarmouth, Maine with his wife and two children and spends most weekends coaching or watching youth sports.  Brad is also the Vice President of the Board of Directors for the Percival P. Baxter Foundation for Maine’s Deaf & Hard of Hearing Children.